Stephen Rees's blog

Thoughts about the relationships between transport and the urban area it serves

Archive for April 4th, 2007

Not all Apples are green

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Comment is free: The Guardian

Now this is something I would like to see covered in one of those “I’m a Mac” ads.

Image for Apple has always been paramount – and part of “cool” should be responsible shouldn’t it? Wouldn’t you expect every Mac user to have a blue box within easy reach of their Mac? If you live in a loft (recycled industrial building) working from home (no commuting) on ideas and concepts (no nasty industrial wastes there) on your desk (made from a recovered flush door on two old filing cabinets) with the cool compact fluorescent desk lamp, would you want the worry that your urge to keep au courant with the latest Jobs creation will actually create jobs for kids in Asia pulling chips off your old mother board?

UPDATE Indeed thanks to stumbleupon I have now found a campaign to make Apple greener.

Written by Stephen Rees

April 4, 2007 at 10:20 am

Posted in computers