Stephen Rees's blog

Thoughts about the relationships between transport and the urban area it serves

Anti-Port Mann twinning ad campaign underway

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Langley Times {almost a word for word reprint of the SPEC news release}
June 01 2007

The Vancouver environmental group opposed to twinning the Port Mann Bridge has teamed up with a Langley business to mount an advertising campaign for rapid transit and climate change action.

The Society Promoting Environmental Conservation (SPEC) and CNC Repair and Sales teamed up to, as the ad says, “Do something about climate change.”

The ad launch began on the eve of California Governor Arnold
Schwarzenegger’s arrival in B.C. for climate change announcements and meetings with the premier.

“Today marks significant growth in the campaign for better transit in our region,” said SPEC’s executive director Karen Wristen on Wednesday. “ We have heard from the public that a large majority prefer better transit over freeway expansion. I am pleased to say that local businesses are now openly supporting transportation choices for a healthier region.”

SPEC commissioned a B.C.-wide public opinion poll which found that 73 per cent of British Columbians support shifting money from twinning the Port Mann Bridge to improving mass transit to fight climate change.

“Climate change is the greatest challenge we face today but the
direction taken by the province — twinning the Port Mann Bridge — is absurd,” said Jim Leuba, owner of CNC Repair. “Local businesses have a responsibility to help improve their communities. Freeway expansion will only make the Langley area more car dependent and increase greenhouse gas emissions. I support rapid transit expansion and better land use practices to fight climate change.”

Leuba approached SPEC with the advertising idea because he is very concerned that B.C. seems to be ‘going down the same road’ as so many U.S. cities, by increasing road capacity, even though it hasn’t worked to clear congestion.

“I can’t just sit by and watch us make the same mistakes, with the same predictable results for air quality, health and climate change,” said Leuba. “ I had to do something and it seemed to me that the Livable Region Coalition was playing a leading role in educating the public and the government.”

SPEC says the Gateway Program, which includes twinning the Port Mann Bridge and expanding Highway 1 from Langley to Vancouver, will increase on-road greenhouse gas emissions by 31 per cent. The solution proposed by SPEC and the Livable Region Coalition is to develop rapid transit in Surrey, Langley and across the existing Port Mann into Coquitlam; and to buy more passenger cars for SkyTrain. This solution will ease traffic congestion within two years, improve quality of life, promote better land use policies and reduce air pollution including greenhouse gases.

The ads will run in The Times, other newspapers and on News 1130.


specad.png

Written by Stephen Rees

May 31, 2007 at 11:42 am

One Response

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  1. It’s a great ad eh? I love how they make the bus look so futuristic when it’s anything but 😉

    Paul Hillsdon

    May 31, 2007 at 12:57 pm


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