Stephen Rees's blog

Thoughts about the relationships between transport and the urban area it serves

Archive for February 23rd, 2009

How to influence people

with 42 comments

but not win friends. Translink is currently running a survey on line as part of its “Translink listens” exercise. But it would seem it only listens these days when you agree with what is happening

Sample questions:
From the list below, please choose the three words that you feel should best describe Canada’s Pacific Gateway.
Which of the following statements do you agree with the most?
Please pick one only.
Canada’s Pacific Gateway increases mobility in our region, allowing people and goods to move more freely.
Canada’s Pacific Gateway improves our quality of life, reducing congestion and making trips safer.
Canada’s Pacific Gateway is important to our region’s economy and future prosperity.
Canada’s Pacific Gateway supports employment throughout our region, delivering opportunity.

Already email is flying and list serves grumbling. These questions are NOT open ended – they are multiple choice – but you can only choose things which support the Gateway. You are not allowed the opportunity to be critical of the program in any way.

When I worked for Translink – and its predecessor – the folks in the market research section were very proud of their reputation, and took great care to ensure that all the surveys they mounted – or commissioned from external consultants – were above reproach. I can only assume that the people involved have changed in the 5 years since I left. Or, since SoCoBriTCA is now in nearly all respects under the aegis of the Minister of Transportation, that standards have changed.

Quite disgraceful really. And it will colour my views of all subsequent research that Translink produces unless there is some public declaration that there has been a regrettable error, the survey is closed and a more balanced one replaces it pronto.

Written by Stephen Rees

February 23, 2009 at 2:23 pm

Posted in Gateway

Tagged with , ,