Stephen Rees's blog

Posted in response to the weekly photo challenge that appears on the WordPress Daily Post

“To change in appearance or form, especially strangely or grotesquely; transform.”

I was a bit stumped by the challenge this week. I was wondering how you can use one picture to illustrate the process of change. When I have tried to do that myself I tend to use more than one picture and either post as a diptych or triptych (don’t worry there’s a website for that). So I started scanning my flickr stream and came across a wine bottle label. It has a picture which actually changes as you look at it. It can either be a skull, or someone falling out of a tree. What seems to be a row of teeth is a wattle fence. Transmogrification right before your very eyes!

The wine is a South Australia Chardonnay vintage 2013 called Skulls. It was quite nice really. But what makes you pick it up in the store is the label, which is very clever marketing.