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Thoughts about the relationships between transport and the urban area it serves

Posts Tagged ‘Economics

Book Review: “Understanding Planned Obsolescence”

with 3 comments

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There is something very post modern about this review. I was offered a copy of this new book (out 3 January 2017) to review, but what I got was an ebook hobbled by Digital Rights Management. It expires in a month and I am not allowed to cut and paste any quotations from it. Now I may not know much about copyright but I do understand the concept of “fair use”: which includes quotation!

I am going to cut and paste what I can from  the blurb on netgalley and the publisher’s press release. (see below the line)

The reason that I wanted to read the book was my irritation at getting this tweet

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The iPad mini in question is less than two years old. I have determined by reference to the book that I am not alone in this experience, and indeed it appears to be a long established policy of Apple. Indeed within the product cycle, the life of the hardware is prescribed – and there will inevitably come a day, long before the device in question is beyond repair, when its operating system will not get updated any more. There is a case in the book of the iPod whose battery life was designed to be 18 months, and the battery could not be replaced by the user. There is also a documented legal case of an iPod mini designed and sold as an adjunct to exercise which failed when it came into contact with human sweat. Apple’s advertising showed the device attached to human bodies under exertion!

There is nothing new about planned obsolescence.  I read Vance Packard’s The Wastemakers at East Ham Grammar School when I studied A Level Economics (1964-66). Everybody knows about GM’s policy of annual model changes based simply on design as opposed to technical innovation. And the cartel of lightbulb makers who made their products fail earlier so that they could sell more of them. My Dad told me about British carmaker Armstrong Siddeley that went bust because their cars were built to last – and no-one ever bought another one having no need since the first one they got was so well made and reliable. I fully expect my 2007 Toyota Yaris to see me out – unless there is a sea change at the strata council and I could install a charger for an electric car. Or Modo relents and puts a shared car in our neighbourhood.

If you are a student then you will be comfortable reading this book. It is remarkably short – I read it cover to cover in two hours or so – and is well annotated and referenced. It does acknowledge Brexit – which will probably remove British consumers from all the EU protection offered to consumers, which is remarkably advanced compared to North America. But was obviously written pre Trump. With leaders like Trudeau and Clark we cannot expect anything other than continuing adherence to the best interests of their funders. And just as the fossil fuel industries will ignore the carbon bubble for as long as possible, we can confidently expect the 0.01% and the corporations they control to continue to ignore both the pile up of garbage and pollution and the growing shortage of critical raw materials (like rare earths) as long as their profits increase and remain largely untaxed. So acquiring this book if you are an activist and wishing to bring about some change is likely to disappointing.

But if you are really in need of an education in the theory of planned obsolescence this might be worth forty quid to you (CAN$66.45 at the time of writing). But as far as prescriptions go, there’s not much. The certainty that the “current hegemonic paradigm will not allow humans to remain on this planet much longer” – and therefore the need to “walk in search of new patterns, new models, new meanings to then build new paths, new paradigms”.

And that is about it.

 


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Written by Stephen Rees

December 19, 2016 at 3:38 pm