Stephen Rees's blog

Thoughts about the relationships between transport and the urban area it serves

Posts Tagged ‘modo the car co-op

New Research: Carsharing entices Metro Vancouverites to sell their cars

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The following is a press release recently recieved from Modo

Modo InsightsWest PressRelease 10Mar16-Visualization

Millennials decidedly more likely to embrace benefits of carsharing than older residents

Vancouver, B.C. (March 10, 2016) – Growing exposure to carsharing in recent years is changing the perceptions of Metro Vancouver drivers, who may be considering selling their personal vehicles in favour of carsharing, according to a new Insights West poll conducted in partnership with Modo, Vancouver’s first and only carsharing co-operative.

In the online survey of a representative sample, 13 per cent of Metro Vancouverites say they have relied on carsharing to get around the region over the past year—a proportion that reaches 22 per cent among Millennials (residents aged 18-to-34). With Millennials feeling the financial squeeze in an increasingly expensive region, and with 70 per cent agreeing that carsharing is “an attractive option for people in my age group”, carsharing among this demographic is expected to rise sharply.

Even Metro Vancouverites who have not yet tried carsharing believe it offers significant benefits, with two thirds (65%) perceiving it as “less hassle than owning a car” and a majority citing the importance of savings from fuel costs (62%) and vehicle maintenance (57%). Half of Metro Vancouverites also say carsharing reduces traffic and congestion (49%) and provides easy access to parking (also 49%); which is a positive trend in a region striving to be seen as green, sustainable and most importantly, livable.

“Our members love that we offer them the flexibility to enjoy a less car-dependent lifestyle. They can drive one of our 450 different Modos – from sports cars to SUVs – when they need to without being tied down financially to owning and maintaining a private vehicle,” says Selena McLachlan, Director of Marketing & Business Development at Modo.

McLachlan says that it’s no surprise that the cost savings of carsharing are a highly ranked benefit among the general public. The survey found that seven-in-ten Metro Vancouverites (72%) say they would rather spend their money on other things than car maintenance.

“With the average cost of car ownership hovering around $9,000 per year, it’s easy to see why so many people are making the switch to carsharing and why we’ve experienced steady growth in our membership for the last nearly twenty years. For many of our 15,000 members, the decision to carshare is simply one of pragmatism,” comments McLachlan.

According to the survey, the majority of Metro Vancouver car owners (57%) acknowledged that the benefits of carsharing would make them contemplate selling their car, including 85% of Millennials and 55% of Generation Xers. Savings from vehicle maintenance (37%) and fuel costs (34%) are the most attractive features of carsharing among car owners who would consider shedding their vehicle.

“Carsharing is definitely growing across Metro Vancouver and as people are becoming more familiar with its benefits, their attitudes towards personal vehicle ownership are changing,” says Mario Canseco, Vice President, Public Affairs, at Insights West. “Most Metro Vancouverites younger than 55 are pondering whether it is a good time to vacate the garage and start carsharing.”

As part of the study, a separate survey was conducted with a sample of Modo members, which shows that they are already experiencing the benefits that other Metro Vancouver car owners (who are not yet carsharing) are attracted to, with more than four-in-five saying that saving on vehicle maintenance is important to them (84%) and that carsharing is “less hassle than owning a car” (82%).

Add this to their ability to conveniently book a different kind of Modo for every type of trip – from a sporty Fiat Abarth to a practical Honda CRV – in advance or on the fly, the case for signing up as a member becomes even more compelling. It’s clear that carsharing is changing the transportation landscape in the region and that many residents are seeing this as a positive. Across Metro Vancouver, just under half of residents (47%) consider carsharing as an important part of their city’s transportation choices.

Written by Stephen Rees

March 13, 2016 at 3:52 pm

UPDATED I won free Modo Membership!

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Not a member just yet? We’re giving away a FREE 1-year membership + registration and $30 driving – just share this photo with your social networks and email a screenshot to marketing@modo.coop. We’ll draw and announce our winner this Friday!

and today I got an email which read in part

“Thanks for entering our Make It! giveaway. I’m happy to say that after a random draw, you’ve won!

Your prize is a free 1-year membership + registration and $30 carsharing credit.”

Written by Stephen Rees

November 26, 2013 at 4:06 pm

Posted in car sharing

Tagged with ,

Modo’s Electric Vehicle

with 3 comments

I recently posted a Press Release from Modo about their new electric vehicle acquisition – a Nissan Leaf. I did not write much and I used their picture. Today I was pleased to go for a ride in the car and take some pictures of my own. I was going to change the original post but maybe a photo gallery with comments is a better way to go.

Nissan Leaf rear

I found the car in the parking lot north of City Hall. Modo has a row of reserved parking spaces here along the 10th Avenue side, but the EV charging station is roughly in the middle of the lot. Modo also organizes the City’s own car sharing program.

Mitsubishi MIEV

The City chose a Mitsubishi iMIEV for its program. I think if I had been parking this car, I would have backed into the stall, just to make the cable shorter and reduce the tripping hazard. In fact, if you have a choice, backing into a stall is always a better way to park, as most collisions in parking its occur due to people backing out.

EV sign

$1 an hour including juice seems a good deal to me.

Unlike the Modo stalls, anyone who has a plug in vehicle could use the station. And it is probably worth noting here that at 2pm on a Friday afternoon a lot of the Modo spaces were empty. (It may not be be strictly relevant but while I was there I saw a postie in uniform take a CAR2GO – which shows that Canada Post is perhaps a lot smarter than many people give them credit for.)

Leaf charge port in hood

The choice of the City Hall lot was based in part on Modo’s knowledge of their existing car use from it. The average length of trip is 14km. The Leaf we used was fully charged with a range of 140+ km available, so the probability of running out of juice for most users should not be an issue.

Charge Point

On my flickr stream I have been collecting images of EV charging stations. This one seems neat enough to me

Charge Point display detail

Modo members will find their charge card tucked into the driver’s sun shade. (By the way, if you are a Modo member and you have to refill the tank of an IC car, the cost of fuel (and a car wash) is reimbursed.)

Leaf being charged

You can see the empty line of reserved Modo parking spots behind the car.

The red Leaf with some red leaves

I was not a Modo member when I wrote this so I had to be content with the passenger, not the driver’s, seat. My impression is that this is a very comfortable, easy to drive and quiet vehicle. Electric cars can have quite startling performance simply because an electric motor has a great deal more low end torque than any IC motor. Since we were driving in mid afternoon city traffic, there was no speed or acceleration trial. The car does include a central display, which when I was in it either had the rear view camera (when backing up, which also included a parking guide) and when in forward motion a GPS real time map.

One of the great advantages of car share membership is the wide range of vehicles available. Not only do you not need to own a car, but you can get a vehicle that meets the needs of the trip. Car coop members make far fewer trips by car than car owners – because they do not have the perverse incentive that ownership provides (“I have spent all that money, I might as well get some use out of the thing”). You can have a coop membership and not feel that you have wasted money if you decide that its a nice day for a bike ride, or that transit would be more convenient for some trips. For that reason Modo concentrates on the City – high population density and frequent transit is a good mix for the coop. They are not trying to encourage car use, but recognizing that for some trips in our metropolis a car is the best choice. But it has to be a real choice, not one forced by circumstances.

Modo is trying to get into the suburbs. They would dearly love to have a car at Brighouse Station, for instance. Trouble is that most of the land devoted to parking in the centre of Richmond is private land. Indeed, as I have often lamented here, you are forced by the rules of the parking lots to take your car with you when you leave. You must not park in one place and then walk to complete several errands. That is one of the main reasons why traffic on Number 3 Road is always dreadful. Most of those drivers are making very short trips.

Modo also is getting more and more approaches from developers, who like to provide car coop memberships out of the condo fees and thus reduce the number of parking spaces they have to supply. Quite how we could retrofit existing condos, by getting strata councils to adopt a car coop space as part of the amenities – the same way they provide swimming pools and recreation rooms – presents an interesting challenge. But some of those spaces thus released could be chain link fenced bike compounds.

Car sharing is already good for the environment, due to the reduction of car trips. Making those trips zero emissions (and in BC most of our power comes from existing hydro) is a worthwhile bonus. And coop members get to try a EV before most people – geeky transportation bloggers excepted.

For what its worth, of the OEM EVs I have been in, the Leaf is by far the nicest. The Chevy Volt is not all electric – and it will be a long time before we see any hydrogen fuel cell cars here. Plug in – for hybrids or all electric – does seem to be the best choice for now. Trouble is at present there are only ten Leafs in Canada. Lucky Modo members, then.

UPDATE December 4, 2013

There is a blog post by another modo member on her experience of driving this car

Written by Stephen Rees

November 4, 2011 at 5:59 pm