Stephen Rees's blog

Thoughts about the relationships between transport and the urban area it serves

Posts Tagged ‘Ventra

In Chicago, a sophisticated new rail fare system that doesn’t work

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I was just going to tweet this story, but sometimes that limited number of characters just will not do.

The story can be found on Marketplace – not the CBC tv programme of the same name. This one is on National Public Radio.

The parallels to Translink’s Compass fare card are eerily similar. For start the contractor is the same one – Cubic. Marketplace also compares the system to Obamacare – where the web page to sign up for the new health care system was rushed into use long before it was ready for prime time. That seems to be the case in Chicago too.  And, as here, the union is worried about how its members get the brunt of the passengers – sorry customers – complaints.

Last week, the transit union head demanded that the CTA hold off on the transition, until the kinks got worked out. He said his members were already getting cussed out by enough angry riders.

Are there lessons to be learned here or is the process here too far advanced? What does seem to be different is the management of the issue. The CTA is apologizing – and it is not paying Cubic until the system is actually working properly. And the old system is staying in place until it does. Translink has acknowledged that the beta testing showed up some issues – and others – like the pay cash as well as buy a ticket “solution” for the lack of swipe reader on the gates problem – are simply ignored. The user is simply told to get with the program.

I think our real problem was that gates on SkyTrain/Canada Line/SeaBus were never actually necessary – but Translink staff have been eager to get away from 3 zones to pay by distance and added smart cards to what was already a seriously flawed concept. There are ways to introduce new fare media and systems that are both graceful and flexible. Chicago learned the hard way why those qualities should not be ignored. Will Translink learn the same lesson the same way?

One very odd feature about the story – the headline identifies Ventra as a “new rail fare system” but the story is illustrated by a picture of a bus.

Written by Stephen Rees

November 7, 2013 at 8:43 am